Motion Pick of the Week
Currently playing: Criminal Minds by Plenty
Our motion pick of the week was produced by Plenty for Latin America television network, AXN to promote one of its prime time shows, "Criminal Minds".
The concept was to embody of one of the criminal minds with type/phrases appearing simultaneously with provided audio. We proposed to 'tattoo' the typographic phrases onto a person's skin.
Firstly, we hand painted the phrases with brushes to give them more expressiveness and realism. However, to sync visual with the audio, we also needed to produce a 3D model, mapping the phases on our human model, specially on his face.
Using the audio as reference to decide the timing and to develop the animated phrases, plus some delicate editing work, we were able to re-create a criminal mind; chaotic, full of interruptions and torments thoughts, and internal voices that push him to commit the crimes.
Not surprisingly, this fantastic spot has been nominated in two categories in the upcoming Promax Awards: - PROGRAM PROMOTIONAL SPOT ‐ OUT‐OF‐HOUSE - TYPOGRAPHY: ON‐AIR
We have our fingers crossed that Plenty can add to their tally of two golds and a bronze, received at the 2010 awards!