Fox Life commissioned Plenty to create a special package to celebrate the beginning of the spring time in the northern hemisphere. With a clear channel concept in mind Plenty created a fresh mixed media ident package following the guidelines of Fox Life Worldwide.
Mariano Farias and Pablo Alfieri joined forces and founded their arts and motion direction company based in Buenos Aires. Plenty is composed of an elite team of designers, illustrators, 2D animators and 3D artists. Animation is usually the final product, however they do specialise in art direction and design which enables them to integrate print and motion campaigns. Playful and colourful are their main creative goals, they endeavour to experiment with new aesthetics and techniques. Plenty have worked for a wide range of local and global companies such as Schweppes, Doritos, Chevrolet, Nike, Fox, and MTV.