Feeling festive yet? Jelly are. Electric director Kasper Nyman has collaborated with Richard Hogg & the Jelly house team to animate five 20” TV spots for the Carphone Warehouse. You may have noticed while channel surfing your television lately that some popping penguins, red-breasted robins & a red-nosed reindeer have been bobbing around various smartphones planted in snow. The ad features some of the latest & greatest products on the market including Blackberry, Nokia, Samsung & LG.
The simplicity of the animations were central to the campaign & as price points are updated daily Kasper had to create easily adaptable clips. CHI producer, Caroline Angell explained that less is more in such a competitive Christmas market so reducing the chance of overwhelming consumers was an important aspect of the brief. And guess what... Suggs from Madness did the voice over – It must be love.