Metro treated special guests to a London themed trade exhibition called Urban Impressions with a number of carefully selected artists. We were delighted to collaborate closely with London agency Creative Orchestra, who curated the event and transformed a Soho townhouse into a creative celebration of Urban living for the Metro.
‘Urban Impressions’ featured a number of carefully selected artists creating work representative of city life. James Dawe's very first jelly job involved creating live two huge collage portraits expressing the highs and lows of living in London.
The collages were made entirely from Metro newspapers.
We enlisted jelly Kitchen artists Rob Lee, Charlie Hodgson and Nic Farrell across different parts of the exhibition. Graphic artist Rob painted a huge anamorphic Metro logo across the walls and stairs, making for an exceptional entrance to the building.
Charlie collaboratively concepted and created graphic novel superhero panels which applied in vinyl ran along the interior of the stairwell and Nic used her hand drawn type to help bring the signage throughout to life. The event ran for a few days and the Metro invited along their VIP guests for showcase of tip top creativity alongside having the Guilty Pleasures team working on site with drop ins from various celeb guests. Check out more here