Behind the scenes of jelly Kitchen's 7 Cadbury animations

Fri 13 Mar 2015

Have you seen all seven of jelly Kitchen’s awesome stop motion animations for Cadbury? We thought we’d pop them all in one place for you, so you can watch them in their entirety and tell us which one is your favourite! We know you’ll probably want to go on a chocolate binge afterwards, but it’s Friday, WHO CARES!?

PLUS we take a look behind the scenes at jelly Kitchen HQ; Discover how the team developed the Cadbury stop motion animations using hand-made paper models and photography.

 

Behind the scenes at jelly Kitchen

The awesome jelly Kitchen team have been busy hand crafting seven stop motion animations for Cadbury’s, but just how did they do it?

The team were approached by Elvis Communications to create a series of stop motion videos for Cadbury's social media. jelly Kitchen had previously worked with Elvis on their successful Cadbury Oreo divers animation, but for this new campaign, the jelly Kitchen were tasked with developing a brand new visual style to create animations for the brand's seven varieties of Dairy Milk.

The team worked closely with the agency to develop style frames which mixed hand made paper models and photography. Once the style had been agreed, the team produced a mock up frame for each of the seven scripts.

How it started out...

The Kitchen > “The idea behind all the scripts was to reveal the flavour of the chocolate in various comical ways, such as dodgems crashing into each other. Once the scripts and animation style was signed off, we were then ready to begin animating.”

The process...

The Kitchen > "The nature of stop-motion animation means animating in this way is time consuming. We had to be clever with how we animated them. We used a mixture of traditional stop motion as well as animating some of the elements in after effects. There was a lot of compositing needed to create the final scenes and to add in the hero chocolate characters.”

Difficulties along the way...

The Kitchen > "Six of the animations are hand crafted using a combination of after effects and coloured paper, however, Turkish Delight features a Snake made from chocolate pieces. Using real chocolate for this script would have been difficult and time consuming to do in stop motion. Instead, we used 3D techniques to produce the snake character. Using photographic textures and a mixture of Zbrush and C4D we were able to create realistic looking chunks of Dairy Milk Turkish delight which formed the dancing snake."

The end result...

The Kitchen > “We had a lot of fun creating the animations, and the freedom to work on the sound design really brought the animations to life. The dairy milk dodgems were definitely our favourite! ”

Cadbury's Oreo from jelly london on Vimeo.

 

 

Which was your favourite Cadbury’s #FreeTheJoy” animation? Tweet us @jellyLondon

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