brilliantly bespoke hand-lettering

Fri 12 Sep 2014

Typographer Alison Carmichael has become something of a hand-lettering superstar, as she has created her distinctive lettering for too many well-known brands to name this year alone.

This pulled chicken ad for KFC was created in collaboration with London agencies BBH and Design Bridge. The chalk-on-blackboard effect adds to the sense of authenticity that this campaign aims to convey to chicken eaters the world over. The chalkboard texture was retouched and brought together with the agencies' photography.