Carmichael Calligraphy for Jacksons

Mon 15 Apr 2013

Jackson’s Estate Agents are undergoing a re-brand to offer their clients a more personable and premium service. As part of this new brand positioning they required some nice typography to deliver their witty messaging. To capture the essence of their communications they commissioned Alison Carmichael, the calligraphy connoisseur, famous for her huge range of diversity and versatility in hand lettering styles to create quotes like, ‘Jackson’s are in danger of giving Estate Agents a good name.’

We really love how this simple lettering brings the monochrome photography to life and adds the touch of class that the company was looking to communicate to their clientele. After all, a house is more than just bricks and mortar to Jacksons.