Colourful Festival Characters for Eastern Electrics

Thu 22 May 2014

It’s Nice That featured Matt Johnstone’s latest illustration project for Eastern Electrics Festival with Accept & Proceed. The re-branding was geared towards creating something effortlessly cool, so they designed a new mark which they described as a “lightening blot E” and electrified a bespoke Simplon Mono font which heavy metal motifs.

Matt illustrated colourful ‘Where’s Wally- esque’ festival scenes which re-tell stories and characters that have attended previous events, if you look carefully you can see acts form the 2014 line-up hiding in the crowds. The whole composition was segmented into four unique flyers in a dynamic way to celebrate the artistic side of the festival.