Londoners can’t have missed it: the London Underground has been taken over by tiny animated people happily flying around on bank cards. They’re telling us about contactless travel and about avoiding ‘card clash’ on the Tube. And it’s happening soon: no more going back to the queue top up your Oyster when you’re in a hurry: fly on through with your contactless bank card.
The little heroes of the Contactless campaign were created by our Dutch Design Academy super trio Job, Joris and Marieke in collaboration with MC Saatchi for TfL. They used their signature 3D style to develop their endearing and lively characters. They applied some stretch&squash motion technique to make every little character highly unique.