Cycling through app land

Wed 16 Jan 2013

Art Editor of Future Publishing, Paul Blachford, contacted our gifted and intricate illustrator Matt Lyon after spotting his artwork on the front of Time Out Magazine. He wanted Matt to design an illustration which could add vivacity to a feature about the use of sports and fitness apps in today’s tech-hungry society. This article features in the January 2013 edition of 'Windows: The Official Magazine'.

Matt was really excited about this commission, as he has not worked with characters in quite some time, yet quite ironically, getting back into it was easy as riding a bike! Matt art directed his own creation and after experimenting with six or seven alternative layout ideas, he was drawn to a palette of vibrant colours which steam through retro patterns. The ‘App Land Cycle’ artwork brings passion and drama to the themes which are still completely relevant now, after a fantastic London 2012 was had by one and all!