Driving Luxury with a LEXUS

Tue 14 May 2013

Jelly London’s incredibly talented illustrator, Jo Bird has just completed a pretty classy editorial piece for the launch of a new magazine by luxury car brand, LEXUS. Through Winkreative, a global branding, design and content agency LEXUS have launched a magazine for their readers and customers. Their cars embody luxury so, true to their brand, this magazine, (which is printed onto the finest quality paper by the way) is promoting not only automotives but LEXUS’ new range of luxury items including leather goods, sunglasses and nifty gadgets, which appeal to the sophisticated consumer. Jo Bird has been commissioned to illustrate a selection of these products for the first issue of the magazine with a parchment paper and water coloured finish to her illustrations. Jo had to be very specific with the details and colours of each individual illustration but the creatives were thrilled and the issue has just gone to press.