Energetic and Colourful Tide Pods Animation

Thu 03 Apr 2014

Persistent Peril have animated this energetic and colourful campaign for Tide Pods in collaboration with Aniboom. From strong scripts and boards from Saatchi & Saatchi NY and using Tide’s bold visual identity Persistent Peril crafted these 2D spots from illustration to animation. Putting the mighty Tide Pod through its paces by flipping, squashing and stretching in a series of bright and playful spots for US TV. Check out these ‘Cleaning Scale’ active ingredients along with their concept art and animatic sketches above.