Food Therapy is Jessica’s Recipe

Tue 20 Nov 2012

Healthy eating is no longer just a trend – it is fast becoming a mindset that everyone is oh-so-conscious of. So, Jessica’s Recipe Bag have taken the tasty step to help busy people shop from home economically with taste & freshness covered off in one neat click. Foodie-shoppers can pick their favourite recipes & get the ingredients delivered to their door – wasting nothing including their time which means more minutes of fun in the kitchen.

Founder, Chris Persson asked jelly to create an animated short to simply describe the product & the process to both new & existing customers. As a start-up there was, of course, limited time & budget so James Lancett focused primarily on the artworking phase for this project in order to develop a style for the brand before animating this on-line clip. The characters are both familiar & endearing at home with cosy lighting which we think adds a glimpse of nostalgia to the idea of eating at home – together. Thank you to Jessica.