Hedgehog friendly anti-phone advertising

Wed 19 Dec 2012

Wunderman London’s mobile client NOKIA wanted a re-vamp to the character of their brand. With the popularity of one particular smart phone (no-names-mentioned) Nokia wanted to make a good impression for their own Smartphone launch. Wunderman Creative Director, Mike Watson commissioned Damien Weighill to create some comic-book comedic characters having a whinge about the not-so-great feats of mobile phones these days. Anybody else scuffed their once pristine screen?  Thought so. These awesome cartoon strips are live right now, sitting on-line via Nokia’s face book fan page, with 600 likes already and counting as well as on various social technology blogs where they have been a huge hit for both their simplicity and belly-tickling humour.