Over the past seven days we’ve shared a jelly Kitchen animation with you each and every day on the jellyLondon Twitter, Instagram and Facebook pages. Today we can reveal the full festive masterpiece in all its glory, hand crafted especially for you, by jelly Kitchen.
Made up of seven individually crafted and animated letters, the ident was created as a collection of animations that can stand alone in their own right, until they came together in perfect unison on Tuesday 23rd December.
The collection showcases jelly Kitchen as a space where diverse styles and techniques are blended to craft high-quality creative visual solutions. With expert technical knowledge, and the creative know how, jelly Kitchen can hand-pick a bespoke team of specialists to bring your project to life.
Collaborating with our in-house talent, jelly Kitchen blur the lines between design and illustration, 2D and 3D, stop frame, character development and mixed media.
"We decided it would be fun to create a series of short quirky animations featuring each letter of the kitchen logo. We wanted to produce each one in a different style to keep them visually interesting as well as push ourselves creatively. We opted to use 2d, 3d, stop motion and live action techniques to create the videos. We talked to jelly Kitchen animator Sam Burton, about the making of the jelly Kitchen Christmas ident 2014,
We came up with the idea of showing a festive scene within each of the letters before they rotate and reveal the letter. The idea being that they then can be played separately as well as being joined together as a fun way of revealing the logo."
Here's a behind the scenes look at how jelly Kitchen crafted each letter of the Christmas ident.
A sneaky look behind the scenes at the jelly Kitchen:
Each letter was handcrafted by the jelly kitchen team, before they worked their digital magic.
The team mixing digital and analogue techniques in action.
The jelly Kitchen team in their festive attire.
From all of us at jelly London & jelly Kitchen, have a very Merry Christmas and spectacular New Year! See you next year!