Jo Bird adds fresh-deli panache to Tesco’s Finest Range

Mon 13 Jan 2014

Jo Bird was commissioned by Honey to rebrand some of the products within Tesco’s Finest Range. This packaging project uses watercolor illustrations of food stuffs to convey a more organic, deli-style feel to the products. Jo was given a list of the grocery item ingredients to illustrate in a simplistic and linear style to bring specific ‘Dips and Salads’ fresh appeal.

According to Jo, the ‘Roquito Pepper and Goat’s Cheese Dip,’ is simply divine.