Sports photographer James Cannon and Jelly's Jo Bird teamed up with American football team London Blitz to explore the physical and mental aspect of the game.
Jo was tasked with adding her inky illustrations to James' dynamic shots to evoke the "larger than life" characters that the players become when they are fueled by adrenalin. To correspond with the lengthened bodies and athletic action of the players, she chose to highlight their animalistic nature and prowess through her expressive brushstrokes.
"I wanted Jo to bring life to the player shapes and we came up with this predatory, competitive and imaginative battle between animal and man." - James Cannon