Karen Cheung's Loony Lungs

Wed 17 Feb 2010

The latest animation by our fantastic moving illustrator Karen Cheung is for the current campaign for stop smoking charity, QUIT.

Karen worked with Sarah Taylor and Maxine Hodgson from Saatchi & Saatchi X to produce a series of “Loony Lungs” films. The films are part of a viral marketing aimed to raise awareness about lung health and drive smokers to contact QUIT on its dedicated support number called “QUITline.”

More information can be found on designtaxi.com and campaignlive.co.uk