Marks & Spencer’s Perfectly Handwritten Summer

Fri 17 May 2013

Alison Carmichael has always caused a stir on the fashion scene. But recently, with big clothing retailer’s processes more exposed than ever before, each brand is working harder than ever at sculpting, not only their mannequins but their own niche identity both on the high street and on-line.

Creating a finely hand-crafted look is essential to a beautiful campaign, which is why RKCR/Y&R were seeking some beautiful hand written calligraphy to complement this summer's Marks and Spencer collection. After the usual pitching and testing procedure, Alison was given the brief to create all the signature lettering for the whole Press, Poster and In-Store Campaign. You can see her signature handwritten calligraphy on all the executions, pretty much everywhere, right now.