Plenty craft Fox Life Idents for Spring

Mon 14 Apr 2014

Fox Life commissioned Plenty to create this special animation package to celebrate the beginning of the spring time in the northern hemisphere. With a clear channel concept in mind Plenty created a fresh mixed media ident package following the guidelines of Fox Life Worldwide. The challenge for Plenty was to create a package related to the channel with a refreshed mood. Plenty achieved this by mixing 3D objects with 2D backgrounds and modifying the colour palette whilst balancing the audio to set the right atmosphere.