Skips give your tongue a tingle

Thu 06 Jun 2013

Publicis commissioned jelly London’s brilliant lettering artist Alison Carmichael to bring their, SKIPS, ‘Tingling Tongue Training’ campaign to life, with colour and vibrant typography which underwent a 3D retouching transformation. The original brief was to challenge tasters of Skips to train their tongues with tongue twisters, forcing it to bend and wiggle in the most irregular of  movements.

So they enticed people to try with Alison’s help and quickly realised that the tasty challenge was too irresistibly tricky for people to resist. A nice playful campaign with a tasty twist.