Sloggi: Zero Feel

Fri 23 Mar 2018

Alison Carmichael has created the lettering for Sloggi's recent campaign 'Zero Feel'.

The global campaign introduces the Zero Feel range - seamless bodywear with no wires or fastenings, made from 360 stretch fabric for an ‘unfeelable feeling’ that seeks to revolutionise the bra category and bring true comfort to women across the globe.

The slogan "Unfasten Yourself", is as much a remark of the physical benefit of Sloggi Zero Feel, as it is the psychological benefit of being unconstrained all day, every day.

Created by MullenLowe, the campaign lives across TV, print, social media as well as in-store activation.