Some inspiration for Friday Afternoon…

Fri 16 Aug 2013

Whilst the innovative Penguin “More than just classics” campaign has been knocking around for a little while and winning awards across ad-land (including a Silver Outdoor Lion at Cannes 2012); we also wanted to share it and applaud the beloved brand for choosing to rejuvenate it’s image by embracing bespoke craft and illustration.

Y&R Malaysia transformed the Penguin logo into effervescent, genre-specific icons for fairytales, hobbies, languages, music, travel, architecture, gardening, graphic novels and science fiction. Bravo!