Mr Kaplin: Tesco Premium Credit Card

Thu 28 Jul 2016

Jelly London & Mr Kaplin worked with BBH to create a series of animated spots for Tesco Premium Credit Card.

The brief for the project was to take the viewer on a seamless journey from product to potential reward visually representing the message ‘Your purchases get you closer’. To keep the products and the potential rewards the focus of the piece, they used minimal environments, a limited colour palette and simplified character designs.

Mr Kaplin shared some behind the scenes and development stills with us below:

Mr-Kaplin-Tesco-Storyboard1-JellyLondon-Animation
Mr-Kaplin-Tesco-Environments-2D-JellyLondon-Animation
Mr-Kaplin-Tesco-Character-Design-JellyLondon-Animation
Mr-Kaplin-Tesco-Character-Design2-JellyLondon-Animation
Mr-Kaplin-Tesco-3D-JellyLondon-Animation
i4dz9oy05ug04f4.Mr-Kaplin-Tesco-Table-JellyLondon-Animation
Mr-Kaplin-Tesco-3D-Pool-JellyLondon-Animation
Mr-Kaplin-Tesco-3DCharacter-Design-JellyLondon-Animation
Mr-Kaplin-Tesco-3DCharacter-Design2-JellyLondon-Animation
Mr-Kaplin-Tesco-Animatic-JellyLondon-Animation