Alison Carmichael develops new Brandmark for Kingsmill

Mon 14 Nov 2016

Alison Carmichael worked with BrandOpus to help give Kingsmill a new visual identity just 18 months after its last rebrand.

Stepping away from its navy blue design, the bread brand opted for an orange and yellow colour palette and bespoke, hand-lettered logo to associate Kingsmill with a "warmer", more hand-crafted approach.

"The typeface has changed from an uppercase sans-serif to a brush-stroke lowercase, and the rendered sunrise symbol has been replaced with an abstract orange brush-stroke on top of the “g” in Kingsmill."

Read more via Design Week