Bespoke lettering for Fortnum & Mason's Christmas campaign

Tue 22 Nov 2016

Fortnum & Mason have revealed their charming Christmas windows alongside a 72-page Christmas brochure and series of posters presenting nine festive stories, each celebrating the idea of "togetherness."

The concept was created by communications agency Otherway who asked Alison Carmichael to come up with a type Campaign to support the Christmas activity. True to her style, Alison used elegant festive flourishes to come up with the font. (Which looks mighty fine in glimmering gold, don't you think!?)