Click Clever, Click Safe

Mon 22 Mar 2010

One of the latest high-profile campaigns to come through the doors of jelly towers is for the Government's Click Clever, Click Safe - promoting internet safety for children and parents.

Local ad agency CHI approached us with the campaign earlier this year, wishing to develop characters for their National poster and press ads, as well as online digital banners. Our fantastic 3D illustrator Poked Studio was perfect for the brief! He developed 3 different characters to suit the campaigns "zip it", "block it" and "flag it" codes, which were then dropped into photographed home scenes. In addition, various flash banners bring 2D versions of the characters to life on your screen.

We're pretty excited to announce that we're now in the process of shooting these fantastic characters for a TV campaign - due to start in the next few months!