Euro 2016 concept packaging by Hewlett Packard

Fri 10 Jun 2016

In the run up to Euro 2016, Hewlett Packard designed concept packaging for British supermarket, Iceland, featuring footballers illustrated by Jelly's Joe Waldron.

The footballers, drawn in various action poses, were comped on to pizza boxes and other food packaging, as well as a mock OOH advert, and displayed at the DRUPA Print Media Fair. They were also used on social media, and in HP's B2B internal comms.

Joe is well known for his quirky sports illustrations, and enjoys creating & posting them during live sporting events over on his Instagram page.

You can see a selection of Joe's other work here.