French Connection FASHION: From Sketch to STORE

Thu 18 Jul 2013

Illustrator Jo Bird has collaborated with Rankin and his new creative content agency, The Full Service. Together with French Connection’s in-house design team they realised the vision behind the French Connection Autumn/Winter advertising campaign, FROM SKETCH TO STORE. 

Famous for their sense of humour and those bold-statement campaigns which define the brand, French Connection have used nude models, which Rankin captured in monochrome and Jo Bird dressed in ink. The models find tailored clothing in animated GIFs which were designed by jelly Animation. Jo Bird was jubilant to collaborate with French Connection and inspired by their latest collection, so she set her mind into fashion designer mode to create the elegant and sketchy finish to each frame.  

#SketchtoStore has featured in Campaign, Grazia, Elle, Marketing Magazine, Luerzers ArchiveIn Style, Shots, Creative Review and more… 

Sketch to Store - FCUK