Halfpenny logo by Alison Carmichael

Thu 22 Mar 2012

London based hand lettering artist, Alison Carmichael was asked to redesign the logo of fashion designer and celebrity stylist, Kate Halfpenny.

The original Halfpenny logo was in need of an update, however, Kate did not want to completely change the feel of her identity as she loved the copperplate style typography. The perfect briefing for Alison! Given that Kate Halfpenny designs really beautiful bespoke dresses, Alison felt that it would be appropriate to reflect the same level of craft into her logo - here is the finished result!