Hovis Farmer's Loaves

Fri 01 Jun 2012

The next time you pop to your local supermarket, you may spot the latest Hovis packaging featuring artwork by our house illustration team! New Hovis Packaging Award winning, London design agency JKR approached us to to create a recognisable depiction of a farmer, with reference to farming and the production of bread. Our house illustration team had to find a creative way to transfer the likeness onto a clear packaging, resulting in this silhouetted, stencil style. White Farmer's Loaf Wholemeal Farmer's Loaf