jelly worked alongside i2i Events (sister company to trend agency WGSN) to create illustrated imagery for Pure London’s Summer Show at Kensington Olympia this August.
The event, which is the UK’s leading fashion trade show, will run across 3 days showcasing Britain’s best fashion brands.
With hero images surrounding this year's theme of Electric Beach, jelly’s James Dawe has created a series of images to be used across all of the event’s brand collateral and marketing. You can see them on the Pure London website here.
James also created imagery for London Fashion Week 2015 which you can see here.