Matt Johnstone Illustrates VOLVO UK's 100K Facebook Fans

Tue 18 Feb 2014

Matt Johnstone has been commissioned to create a unique live illustration by VOLVO UK to celebrate their 100K social media milestone.

Using comments from Volvo UK’s Facebook fans around the theme of “100 reasons to love Volvo” Matt created a one-of-a-kind artwork from user generated content.

Matt said in Volvo’s official press release: “It was an enjoyable experience working at Volvo’s UK office developing drawings for 100 illustrations into a large piece of artwork. I intended to create an illustration in which people can really study all the different ideas and explore the details on close inspection – and hopefully there is a sense of playfulness too.”

A clip of Matt hard at work was filmed live and has been released on YouTube for users to share but what of the artwork? One of the lucky Volvo UK Facebook fans who contributed to the artwork will scoop up the prize. You can get involved here.