On|Off 3D teaser animation

Thu 13 Sep 2012

We were approached by CoolBrands awarded, independent fashion showcase On|Off, to produce a 3D animation to be used as a 'teaser' campaign for their award celebration.

Inspired by the brand's strap-line, "release the dove and allow the creativity to take flight", our house team developed a 3D animation featuring flight/murmuration patterns.

The animation was developed using ghosting techniques, wire frames and particle systems, as well as state-of-the-art software which reacts to sound waves, to create a rhythmic yet dark experience.