jelly’s Paul Imrie created this stunning building wrap ahead of the opening of Charlotte Tilbury’s first UK stand-alone store, House of Tilbury, in Covent Garden.
In the weeks prior to its opening, the beauty boutique was a vision of illustrated beauty. Paul’s striking, supersized architectural drawing enveloped the former gift shop, standing elegantly amid Covent Garden’s famous cobbled streets & Victorian lampposts.
The brief given to Paul by the client included architectural line drawings and an original image of the shop front beforehand. As Paul tends to draw very fine detail with pencil shading, it was important for him to adapt his style ever so slightly to allow the final image to be vectored to a large scale. The Charlotte Tilbury angels were then added later on.