Plenty rebuild Rio for DIRECTV

Mon 22 Aug 2016

Plenty worked with American broadcast company DIRECTV to produce this animated spot to celebrate the Olympic Games.

Using MDF and a 3D printer, Plenty abandoned their original CG production plans and recreated Rio de Janeiro’s famous landmarks, Olympic Stadiums and competing athletes, as sculptures. Each shot was filmed, and the projection mapping added in later.

This was Plenty’s first venture into a production of this kind. They tell us: “The piece wasn’t intended for advertising but to create an artistic representation of what the Olympic Games symbolize for the brand, which is a colossal and beautiful moment.”