Super-Bowl Sunday Review by Dan Mallerman

Tue 04 Feb 2014

There are some things which will always be lost to us on this side of the water when it comes to Superbowl Sunday. The commercialism reaches heights (or plummets depths) utterly alien to our FA Cup Final Saturday. Peaking at $4m for 30 seconds of air time, never before has advertising been as eagerly awaited (by account handlers and agencies alike) as it was Sunday just gone, but there is a sense of the underwhelmed, as there was in a match so one sided, and over so early, that there could have been so much more.

That isn’t to say there weren’t some flickering flames amid the dark. The Bud Light commercial (a full 3:00 version is available on-line) sees a man approached in a bar, offered a Bud Light and with it the chance to do ‘whatever happens next’ – if it was me, I would immediately assume I was going to be tied, naked to a tree, covered in honey and set upon by a particularly hungry badger – but that is just me. However, what follows is a stretch limo ride with some DJ, and a hen party of good looking women. Culminating in a ping pong match against Arnie and getting on stage with some band I have never heard of. Beautiful twins, Don Cheadle and a lama all feature in between.

All this reminded me of the time I was approached in a bar, offered a bottle of Two Dogs and ‘whatever happens next’. In my case I was escorted by the twins from Fun House to a Robin Reliant driven Patricia Routledge as Hyacinth Bouqet to a pub called the Oliver Twist in Leyton. There I got in a knife fight with Shane Ritchie, and had a sing along with ‘The Out Here’ Brothers.

Needless to say, my night didn’t make ‘The Big Screen’ but I had a laugh – or as they say in the good olde’ US and A; “I had a blast.”