A+C Studios is an animation production studio, specialising in traditional lens based animation. However, there is nothing traditional about the work. A team of imagineers, artists, technicians and makers; A+C Studios specialise in combining hand crafted and original stop motion techniques with new and experimental ideas and design. A+C clients include Samsung, Fujitsu, Magnum, Unilever, News International and Pernod Ricard.
Deborah Bee, Director of Marketing at Harrods, said “Christmas at Harrods is a truly enchanting time for everyone. ‘The Land of Make Believe’ brings the festive magic of the store to life, encouraging Londoners to enjoy Harrods as the ultimate Christmas destination that’s perfect for the whole family.”
Combining handcrafted and original stop-motion techniques with experimental ideas and design, A+C have produced a beautifully nostalgic Stop Motion animation for the Harrods 2014 Christmas campaign. The sets were made from illustrated artwork, which was then constructed in 3D in the studio. The 2D backgrounds gave the animation a real storybook feel, as if the illustrations had come straight off the pages of the Christmas story. The stop-motion animation process took 28 days to complete before going on to the in-house digital team, who created the visual effects as well as removing rigs and blue screens.
Dan Richards, Director at A+C Studios, said ‘“Working on a new Christmas story, which will capture the imaginations of families this year for Harrods, has been an exciting project for the studio. Stop Motion animation has a beautifully nostalgic quality, which I think was perfect for this Christmas story.”
The campaign will run on Harrods’ website, social media platforms, and in-store from 7th November. The film will also be running in cinemas nationwide. How exciting!