The World of Safe Cycling

Tue 10 Jul 2012

Damien Weighill has lent his comical illustration skills to the latest safe cycling campaign by Sky.

Road cycling accidents have always been a hot topic; as Sky is investing and supporting cycling events across the country, they have a duty of care towards UK cyclists. Sky’s advertising arm, Sky Creative asked jelly illustrator, Damien to demonstrate ‘The World of Safe Cycling’ as a series of small, comic-style tips.