This February 14th you can spread the love with #heartjelly

Wed 13 Feb 2013

Caroline Tomlinson has been busy artworking characters to tell the story of Valentine’s Day in a digital and social way since January. She is now based out in South Africa where she has been crafting cupid, pooches and all sorts of quirky charm to tie into our dream idea of a jelly London Valentine’s campaign.

The point of this project was to create something beautiful, oozing love hearts and most of all, something social through a digital channel, so we picked twitter, quite simply because we are devoted and passionate tweeters up here in jelly HQ. We were really lucky to collaborate with some fantastic people on this project including Alex and Joylon at NeverBland and Paul from Massive Music who proposed that we used the track, Nuthin’ but Love.

But now jelly beans, we want you to play too. It’s really simple; you can share your own love letters, either by clicking here to go to the site or by sending your own love letter to someone special through your twitter account - just don’t forget to use the #heartjelly. You will be directed to your own personalised film which has been stitched together with love for you by the jelly house team.

To learn more about this digital project and discover the behind-the-scenes talent that was involved you can check out this #heartjelly case study