Year of The Elephant

Tue 12 Apr 2016

This year marks the Chinese Year of the Monkey, but with momentum building to stop the illegal ivory trade and end elephant poaching, Grey London and conservation group WildAid created a campaign to help make 2016 the first ever Year of the Elephant.

Bringing together artists & celebrities from all over the world, Grey launched #JoinTheHerd, a social movement which trended worldwide and created 55m+ social impressions. Launched with a tweet by Yoko Ono, the movement was supported on Twitter by the likes of Richard Branson, Ricky Gervais, Lupita Nyong’o, Pixie Lott & Jackie Chan.

Here at Jelly, we were asked to support the cause through illustration. A collection of our artists created designs which were used in the PR surrounding the Year of the Elephant campaign & on display in the art gallery.

Below is a selection of our favourite poster designs.

If you want to #JoinTheHerd & save Africa's endangered Elephants, visit WILDAID.ORG for more information Be Ivory Free!

James Dawe

Hannah Warren

Melvin Galapon

Face 37

Matt Lyon

James Dawe