Vibrant and vintage aesthetics for Adidas' new London Flagship store.
James Dawe created artwork for the new Adidas London Flagship store on Oxford Street working with Stefan Beckman Studio and Adidas.
James’ experimental, digital illustration and photo-collage style lent itself perfectly to the vibrant and vintage aesthetic of the department basement floor. The artwork is a feature piece on large light boxes behind the cashier desks.
The piece was created from a mix of Adidas archive imagery, James’ own elements and 3d modeling to create a modern artwork drawing on all the heritage and culture of Adidas Originals for an updated interpretation of the iconic Trefoil.