Made Up’s special edition label for Becks. 10 million limited edition bottles were sold throughout the UK from October to December 2018.
The launch of the six new label designs by Art + Believe, Jonny Wan, Nomad Clan, Nicolas Dehghani, Made Up and Greg Coulton were also be supported by a partnership with Print Club London, who hosted a launch night for the labels. Each design was brought to life with live screen-printing demos, giving guests a special screen-printed version of their favourite label to take home.
Tatiana Stadukhina, marketing director at Beck’s parent company AB InBev UK, commented that the “designs celebrate the variety of styles and artistic skills in the creative world, with each designer putting their own unique spin on the label.”