Becks

Made Up’s special edition label for Becks. 10 million limited edition bottles were sold throughout the UK from October to December 2018.

The launch of the six new label designs by Art + Believe, Jonny Wan, Nomad Clan, Nicolas Dehghani, Made Up and Greg Coulton were also be supported by a partnership with Print Club London, who hosted a launch night for the labels. Each design was brought to life with live screen-printing demos, giving guests a special screen-printed version of their favourite label to take home.

Tatiana Stadukhina, marketing director at Beck’s parent company AB InBev UK, commented that the “designs celebrate the variety of styles and artistic skills in the creative world, with each designer putting their own unique spin on the label.”

“Our collection of eye-catching designs will help our customers tap into the trend for bespoke, limited edition packaging,” she continues, “as well as the demand for brands that not only cater to the needs of consumers, but also align with their personality and values.”