Bon Temps ‘Time Well Spent’

Good vibes, great identity.

Project by Estudio Pum
Lettering / Illustration

Bon Temps beverages are made for the modern woman, helping heighten the highs and cushion the lows of her everyday pursuits. The brand is building a community focused on helping women do what they love, stand up for what they believe in and follow their passions – something Bon Temps calls Time Well Spent.

Bon Temps {en. Good Times} was designed to look and feel from the 70’s, influenced by the American second-wave feminist movement. This tea brand is designed not only to be healthy, but also inspirational and unique.

Without being too obvious, the package illustrations are related to each blend and its benefits.

View more by Estudio Pum