Coke ‘Empathy Gap’ animations

Out of home and end frame animations.

Project by KITCHEN

Wieden + Kennedy launched a multi-disciplinary campaign for Coca-Cola that enlisted a team of creative collaborators, to encourage people to listen and have empathy for one another.

The campaign ran across European markets including UK, Spain and Germany. It’s accompanied by a bold, retro outdoor campaign and packaging design. The outdoor campaign resembles a 60s comic strip – and the Coca-Cola colour scheme of red, white and black also lend it a touch of the classic swimming pool Dos and Don’ts poster by illustrator Nimura Daisuke. KITCHEN were asked to animate all digital out of home featuring Nimura’s illustrations.

Alva Skog created the illustrations for the can designs and packaging for the pan-European Empathy Gap campaign as well as the animated sequence at the end of the live action ad – animated by KITCHEN to show a fist bump transitioning into the Coca-Cola wave.

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