A characterful campaign for South Korea
Jelly’s Design Lad has created a series of his delightful trademark characters to bring joy to Dunkin’ Donuts’ Christmas promotion in Korea. Working alongside the in-house creatives at SPC Korea, Design Lad set the scene for the campaign with friendly, happy, open characters in a variety of scenarios, enjoying the festive break.
The campaign aims to boost Dunkin’ Donuts’ sales over the holidays and Design Lad’s unique sense of colour and playfulness lends itself to their brand identity. His signature character designs bring the “Cheers!” theme to life in a cool and quirky way.