Travel The Ads

With Expedia

Project by Alice Tye
Illustration

Alice was approached by Expedia and Anomaly LA to contribute bespoke artwork to their ‘Travel the Ads’ social media campaign that went live during the 2022 Superbowl. Alice created three beautiful paintings with a quick turnaround depicting locations of holidays available to win in the giveaway – Vegas, Ireland and Italy, which were revealed to the winners on Twitter in the form of digital postcards.

Alice’s paintings followed her usual sophisticated style, working in oil paint to illustrate the destinations with elegance and a sense of wanderlust.

Superbowl Sunday advertising is highly speculated and draws a lot of engagement, with this campaign being named as Twitter’s ‘Most Creative Play’.

View more by Alice Tye
Alice Tye