Unusual Parents, Usual Parenting

An animated TVC with Wieden+Kennedy Portland for Fisher Price

Project by Eva Cremers
3D / CGI / Animation / Character / Collaborations

Commissioned by Wieden + Kennedy Portland, Eva Cremers designed and directed this animated TV spot for Fisher Price baby products. In her signature playful character style, Eva was tasked with creating extraordinary parental characters, to highlight that no matter how oddly exceptional you are, when a kid comes into your life, there’s no doubt you’re going to need some help. The first of 3 spots in the campaign shows however uniquely skilled you already are as a parent, there’s a benefit to Fisher Price products. Produced and Directed by JELLY with animation by Polder.

View more by Eva Cremers