We’re all going through a difficult time at the moment; our lives and our habits have been disrupted and we are having to learn new ways to behave daily. In response, studio Niceshit created this short passion film last week, as the full impact of Covid-19 began to be felt globally.
One major behavior that’s been impacted is the simple way we greet one another. In Barcelona, where Niceshit are based, they are used to giving long hugs, complicated handshakes, and tons of kisses – all of which started to feel somehow inappropriate and unsafe.
In collaboration with CNN’s Sarah-Grace Mankarious, they wrote, designed, directed, and animated this lighthearted and uplifting film about new no-contact greetings, ending with a PSA to direct those viewers needing more facts. We hope you’ll enjoy * e-high five *
To create a quick turnaround piece like this one, Niceshit developed a simple but emotive design style featuring a cast of diverse characters that were abstract in body, but with line arms, legs, and facial features in order to allow them a range of expression and poses.
And as with all of their projects, the initial concept was born on their infamous brainstorming whiteboard on one of the last days in the big studio all together. They then fleshed out the full storyboard, before the project was fully designed, animated, and scored as a remote team.
“If we managed to get a tiny laugh out of you, we’ve reached our goal” – Niceshit
Credits:
Produced & Directed by Niceshit
Written by: Guido Lambertini & Sarah-Grace Mankarious
EP: Agusta Timotea
Art Direction & Design: Carmen Angelillo & Rodier Kidmann
Animation & Cleanup: Guido Lambertini, Rodier Kidmann, Carmen Angelillo, Ana Freitas & Juan Huarte
Music & Sound Design: Aimar Molero
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