Galaxy Smooth Milk

A refresh for Galaxy with a fashion-focused campaign.

Project by Kelly Anna
Illustration / Mixed Media

Galaxy chocolate marks its packaging refresh with a fashion-focused campaign by AMV BBDO, featuring a collection of gravity-free fabrics, designed by a series of Artists including Kelly Anna.

Set to Grammy-nominated singer-songwriter Jain’s song Makeba, the animated spot shows fabrics weaving around the screen in a way that is partly human and partly reminiscent of the plastic bag scene in American Beauty.

“Bold new look, same silky smooth taste” the ad reads, before unveiling Galaxy’s new packaging across a range of flavours.

View more by Kelly Anna
Kelly Anna